The Oct. 16 outage on YouTube led to a 20 percent rise in
traffic to client publishers’ sites, Chartbeat found.
Just over
half of the increase (11 percent of overall traffic) went to general articles
on publisher sites, while articles about the YouTube outage made up a 9 percent
lift in the hour-long outage.
Chartbeat
analyzed the YouTube outage, which happened around 9 p.m. ET, using global
traffic data across a sample of more than 4,000 sites.
Chartbeat
compared the traffic boost to a Facebook outage on Aug. 3, 2018, which brought
a 2.3 percent net increase to publisher traffic during the 45-minute outage.
That outage happened on a Friday afternoon, so most people were probably at
work or out for the evening, Chartbeat says. Another factor in the difference
is that YouTube is not normally a traffic driver to publishers, Chartbeat
points out.
A Reddit
outage in August didn’t show an appreciable effect to overall publisher
traffic, Chartbeat says.
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