Tronc, the parent company of the Chicago
Tribune, is going back to the Tribune Publishing Co. name, the paper reported.
The Chicago-based company, which also owns the
The company has used the widely mocked Tronc name, which stands for Tribune Online Content, for more than two years.
The name change will happen after the market closes Oct. 9. Starting Oct. 10, the company’s stock will trade on the NASDAQ with ticker symbol TPCO. No regulatory approval is needed to change the name back.
“We are excited about the company rebranding to Tribune Publishing,” spokeswoman Marisa Kollias said in a statement. “It’s a nod to our roots, and a reinforcement of the journalistic foundation on which all of our news brands stand.”
LA Times owner Patrick Soon-Shiong weighed in on the name at TheWrap’s media conference Oct. 2 in
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