The Local Media Association and the Local Media Consortium
are forming a strategic partnership to develop new opportunities and
sustainable business models that support local journalism, the organizations
announced.
The
partnership will involve collaboration on initiatives such as consumer data and
privacy, subscription models and ad revenue, as well as building on
relationships with technology partners, which include Google, Facebook, Amazon
and many others. The two groups will co-host a joint conference
in September 2019 focused on media transformation.
The LMA, an
industry trade organization that supports more than 3,000 local media
organizations, uses research, training, and experiential learning to help
local media companies discover new and sustainable business models. The LMC, an
alliance of local media companies, provides benefit to its members by
negotiating partnerships with tech and advertising platforms.
"While
our goals are completely aligned, we bring very different and complementary
skill sets to the table. By working together, we can better serve the industry
and work on creating innovative and sustainable business models,"
said Matt Coen, chair of the LMA board.
"This
will be game-changing for the industry because it combines the negotiating
power of the LMC with the research and educational expertise of the LMA,"
said Chris Loretto, chair of the LMC board.
News and Tech
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