News Media Alliance wants clarifications to California privacy law

The California Consumer Privacy Act establishes new rights for consumers regarding the collection and sharing of their personal information. The law was passed in June 2018 and will take effect Jan. 1, 2020. 

The LA Times says the law contains the “strongest privacy rules in the country.”  The law is “caught in a tug of war between industry lobbyists who want to weaken it and consumer groups that say it doesn’t go far enough,” the paper says.

In response to the California Attorney General’s rulemaking process to implement the law, the News Media Alliance submitted written comments with the attorney general regarding the CCPA and its effect on news publishers.

“The news media industry supports the intent of the California privacy bill to provide transparency and control to consumers over their data,” said News Media Alliance President David Chavern in a statement. “In these comments, we propose clarifications and interpretations that would reflect the intent to curb those behaviors while not affecting the ability to sustain quality journalism.”

“The Rules Must Clarify the Scope of the Protections for Journalism Set Forth in the Act,” is among the section headings laying out clarifications the News Media Alliance is calling for.

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