Reports highlight audience trends

Nielsen has released its Total Audience Report: Q3 2018. 

According to the measurement firm, Americans spend more than 10 hours daily on their phones, watching TV, and scanning the net.

Other highlights include:

Sixty-seven percent of users will watch again a program they watched on broadcast media when it’s streaming.

Forty-three percent of viewers want local programming and 35 percent want live sports.

Internet-connected smart TVs are now in 68 percent of U.S. households.

Another report, the 2019 Mobile Internet Phenomena Report from Sandvine, says that YouTube attracts 35 percent of worldwide mobile traffic. 

Facebook has 8.4 percent and Snapchat has 8.3 percent, the report says.

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