Ten Ways to Jumpstart your existing Digital Subscription Strategy

Lee Enterprises recently relaunched digital subscription sales in 49 markets across 29 states. At the helm of the project is Bridget Sibthorp-Moecker, Corporate Director for Digital Subscriptions, a 13-year employee at Lee who was named “Top 25 under 35” newspaper executives by Editor and Publisher in 2017.

Their efforts group subscriber page visits to 150% in 90 days and 1,300% in one year. Digital subscriptions alone increased by 78% during that time.

Here are Sibthorp-Moecker’s “Ten ways to jumpstart your digital subscription strategy” for publishers who already have a paywall, from the 2019 Mega Conference.

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