The Dallas
Morning News launched a new website in late August. The site is built to be
faster and more reader-friendly by gathering all its news brands in one digital
spot, the paper said.
The paper had run DallasNews, GuideLive,
SportsDay, SportsDayHS and Al Dia as separate websites. They are now grouped
together on the new site.
The new DallasNews.com loads three times faster
than the old site, the paper said. It’s the fastest news site in Texas
The site's backend was bought from The
Washington Post, but its design and appearance were done in house. Orren said
the new site also lowers the company's website expenses.
The site's launch will be enhanced with a
marketing campaign that stresses the value of journalism done locally, said Dan
Sherlock, the paper’s head of digital and brand marketing.
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