Since 2008, Connecticut-based
MediaBids has been driving print ad revenue to newspaper publishers through a
performance-based print advertising program.
August of 2020 was the program’s most successful month
ever, generating hundreds of thousands of ad dollars for papers across the
country, according to a news release from the company.
Every time a reader makes a qualified phone call, online
inquiry or purchase in response to a print ad placed on behalf one of
MediaBids’s roster of direct-response advertisers, the publication driving the
response earns revenue, says the company.
Each ad has a unique phone number or URL that tracks
response specifically to each publisher. Earnings are paid out monthly, says
the release.
“We have always believed in the power of newspapers and
appreciate the crucial role they play in society — perhaps now more than ever
before,” said Jedd Gould, president, MediaBids.
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