Time buys Brandcast
The company behind Time magazine has acquired Brandcast, a service that licenses software to create marketing microsites. Under the deal, Brandcast will be rebranded as Time Sites.
Time’s editor-in-chief and chief executive Edward Felsenthal said: “Time is the world’s most trusted storyteller, and we are excited to work with Brandcast’s world-class team to deliver innovative digital experiences that tell our customers’ stories at quality, speed and scale.”
Source: Press release
Deal size: Undisclosed
Country: US
Status: Official
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