Bath-based specialist health and wellbeing publisher Anthem Publishing has acquired Prime Impact’s vegan and plant-based magazines, the consumer titles Vegan Life and PlantBased and the B2B brand Vegan Trade Journal.
The two consumer brands will be merged into Anthem’s existing vegan magazine brand Vegan Food and Living, with the publisher saying this will “create an even stronger magazine and website to serve the vegan community”.
Anthem said the acquisition made it the UK’s number one vegan media company, with its vegan brands also including the Simply Vegan Podcast reaching more than two million people each month.
Prime Impact has retained ownership of the Vegan Life Live events alongside its Om Yoga magazine, Om Yoga show and Mind Body Soul Events.
Source: Press release
Deal size: Undisclosed
Country: UK
Status: Officia
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