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Thursday, July 26, 2007

Thursday Morning Media News

1 comment:

Kanani said...

Re: Younger voices


I can't see where including "younger voices" is going to hurt, but here's the demographics for novels, which probably translates over to the rest of reading as well (like newspapers).

Who is Reading Books (and who is not)

One-third of high school graduates never read another book for the rest of their lives. Many do not even graduate from high school.

58% of the US adult population never reads another book after high school.

42% of college graduates never read another book.

80% of US families did not buy or read a book last year.

70% of US adults have not been in a bookstore in the last five years.

57% of new books are not read to completion.
--Jerrold Jenkins.
http://www.JenkinsGroup.com

55% of fiction is bought by women; 45% by men.
--Publishers Weekly, May 12, 1997, page 13.

Customers 55 and older account for more than one-third of all books bought.
--2001 Consumer Research Study on Book Purchasing by the Book Industry Study Group,
http://www.bisg.org