Evvnt, an event marketing automation platform, has
established a strategic partnership with Site Impact, an email marketing
operator for the newspaper industry.
“Consumers
love email and we wanted to make it as simple as possible for local event
organizers to create and send communications marketing their events to a
targeted, opt in audience,” said Richard Green, CEO of
Evvnt.
Evvnt is an
event marketing automation platform that syndicates events content to
multiple event listing sites and calendars as a service.
The new
integration now brings email to the forefront of its product offering for
events promoters and local venues, the company says.
“Utilizing
our email marketing capabilities on Evvnt’s innovative platform expands our
ability to connect event organizers with their ideal event-goer,” said
Jennifer Gressman, Site Impact’s vice president of operations.
Launched as
a full integration, Site Impact’s proprietary technology includes a real-time
counts system, order management system and tracking platform, the company says.
Site Impact’s database consists of 145 million email records plus 750 selects
and filters that help the customer reach a hyper-targeted audience by age,
gender, geo, levels of interest and more, according to Site Impact.
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