The News Media Alliance has unveiled a new report for members, "What’s Next –
Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated
Revenue." The report contains stats on how news publishers are working to
drive subscriptions to their digital publications.
The report
includes insights from audience and engagement and digital subscriptions
leaders at some of the largest news publishers in the country, including
Gannett, McClatchy, Trib Total Media and Tribune Interactive. Additional
perspectives from experts in reader revenue at the American Press Institute and
Mather Economics offer tips for news publishers to improve their digital
subscription growth and retention efforts. The report cites 2018 digital
subscription stats from major news publications.
“There are
clear trends and evidence of news publishers succeeding in converting readers
of their digital publications into subscribers,” said Michael MaLoon, News
Media Alliance vice president, innovation and communications. “This report
highlights what’s working for them, while also looking ahead at what still
needs to be done to keep readers happy and ensure that the numbers keep
trending upward.”
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