Zuora reports rise in subscription growth rate

More than 22.5% of companies are seeing their subscription growth rate accelerate, according to subscription software company Zuora.

The California-based company has produced a report on earliest trends of how COVID-19 has impacted subscriber acquisition rates from March 1-31 compared to the previous 12 months.

Overall, the COVID-19 Subscription Impact Report found that 53.3% of companies have not seen a significant impact to their subscriber acquisition rates. It said 22.5% of companies are seeing their subscription growth rate accelerate, 12.8% of companies are seeing slowing growth, but are still growing, and the remaining 11.4% of companies are starting to see subscriber churn outpace their subscriber acquisition rates.

The subscription growth rate for digital news and media subscriptions grew 3x, the report says. The subscription growth rate for OTT Video Streaming companies grew 7x.

The analysis only included Zuora billing customers who have been live for at least 6 months.

Piano also shared some recent subscription data.

News and Tech