YouTube is working on a tool for news publishers to sell
subscriptions to their owned-and-operated digital properties through their
YouTube channels, according to publishers that have knowledge on the subject,
Digiday reported.
YouTube may
start testing the tool by the end of 2020, Digiday said. A spokesperson for
YouTube declined to offer a comment.
The tool is
linked to the Google News Initiative. https://newsinitiative.withgoogle.com/
The video
platform’s subscription sales tool may be linked to Subscribe With Google,
Digiday said. Subscribe With Google has people subscribing to publishers’ sites
using their Google accounts.
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