Saturday, June 27, 2020

Fujifilm: Customer interviews indicate ‘encouraging’ outlook

Fujifilm North America Corporation, Graphic Systems Division, announced results from interviews with more than 1,100 customers indicating an encouraging outlook for print service providers despite the recent COVID-19 impact.

The highest number of responses (32%) projected a return to normal business conditions in the July/August 2020 time frame and 24% projected a return to normal business conditions in September/October 2020. Overall, a total of 72% of the customers expressed optimism about a return to normal business conditions by October.

In regard to staffing, the highest number of respondents said staffing levels remained unchanged for 36% of respondents, while some accounts reported decreases of between 1% and 26%. Some respondents reported retention of staff and use of material cutting and sewing capabilities to successfully shift business priorities and produce personal protective equipment to support COVID-19 response. A significant number of customers (54%) reported applying for Paycheck Protection Program or operating loans. 

Expanding the variety of production capabilities was key to business continuity plans for print service providers, as the reported production volume impact from COVID-19 was significant, with 83% of the respondents reporting declines in production volume up to 40% or more since the start of the pandemic. This statistic excludes businesses deemed essential during the shutdown, including news/print media, whose performance remained flat during this time.  

Across segments, despite lower order intake in April, there has been a significant increase in demand for consumable products in May that correlates closely with states re-opening and an increased level of business activity across the country.

Fujifilm North America Corporation, a marketing subsidiary of Fujifilm Holdings America Corporation, consists of four operating divisions and one subsidiary company: Imaging, Electronic Imaging, Graphic Systems, Optical Devices and Fujifilm Canada.

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