TownNews and BlueFrame Technology have formed a
partnership that will give the more than 2,000 local media websites using
TownNews’ digital publishing platforms access to BlueFrame’s live sports and
events video streaming services.
The
arrangement enables TownNews to supply its client network with live sports and
event streaming. In turn, TownNews customers can offer the same services to
their local school districts at a significantly reduced cost or free, according
to a TownNews news release.
“What will
high school sports look like in the fall of 2020? Will in-person events be held
at all and, if so, will coronavirus fears keep people at home?” said Rick
Rogers, chief revenue officer at TownNews. “These are the questions that are
keeping district athletic directors up at night, and there's a lot riding on
the answers.”
As athletic
departments grapple with these issues, Kentucky-based BlueFrame’s sponsorship,
advertising, and content monetization opportunities extend a new revenue stream,
the release says.
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