North Equity, a digital media
venture equity firm, has acquired a number of media brands from Bonnier
Corporation. The acquisition includes Popular Science, Popular Photography,
Saveur, Outdoor Life, Field & Stream, Better You and Interesting Things.
The additions complement North Equity’s home platform,
where Saveur will join BobVila.com and
Kitchenistic to form a new food category. They will also create a new specialty
media vertical under Popular Science and Popular Photography and expand North’s
growing footprint in the military, tactical and outdoor verticals, where it
recently added Task & Purpose.
“Since inception, the North team has proved our ability to
acquire, reimagine and profitably grow media brands,” said Andrew Perlman,
North Equity managing partner. “We have accomplished this by working with the
teams at each brand to deliver high-quality, meaningful content and build
innovative, sustainable business models.”
North is based in
Bonnier is owned by Sweden-based
Posts
No comments:
Post a Comment