Outside Media Sales Specialist Wanted

 

Ready to grow your career in sales?  We are the biggest and most influential provider of news in Lancaster County, with a history of over 225 years of excellence. Join us as an Outside Media Sales Specialist. As an Outside Media Sales Specialist you will represent our company by selling advertising in any combination of print, digital and event products, publications or promotions.

We are a full-service print and digital agency that helps businesses grow, locally and beyond, through multimedia marketing. We help local business’ grow by offering marketing strategies through our print, digital and video products. For prospects and current clients, it is important for our sales specialists to understand their customers’ needs and goals and to offer creative options to fit those needs.

On any given day you can find our sales specialists identifying prospects for all of the products the company offers through cold calling, prospecting, asking for referrals and looking for leads in competitive media. Our sales specialists develop work plans to exceed their monthly revenue goals and grow the advertising revenue.

Essential Job Functions:

• Sales Generation

-          Develop work plans to exceed monthly revenue goals and grow advertising revenue in all Company print and digital products, events and promotions

-          Contact and report status on a minimum of 15 advertisers or prospects each day

-          Create and deliver a minimum of 8 interesting, factual sales presentations per month

-          Present creative options to meet customer needs and up-sell products

-          Actively identify prospects for all products by cold calling, prospecting, asking for referrals, looking for leads in competitive media, etc.

• Relationship Management

-          Develop and demonstrate knowledge of customers, their merchandise, sales and advertising objectives and market position

-          Participate in activities that are relevant to meeting customers, gaining marketing information, sharing ideas and representing the company’s interests

-          Demonstrate prompt, fair, decisive & courteous actions in handling complaints and inquiries

-          Project a professional, positive and enthusiastic image during the performance of duties

• Account Management and Product Knowledge

-          Develop and demonstrate complete knowledge of all the company’s print and digital products, current audience figures, rates, features and benefits

-          Fully and regularly utilize CRM software and keep all customer information and contact history current. Submit all necessary reports to sales supervisor by assigned deadline

-          Follow procedures to ensure ad is placed in newspaper or online correctly and within required deadlines

-          Develop and demonstrate familiarity with market

-          Be diligent in staying on top of new and emerging technology and the opportunities they present for the company and our advertisers

-          Adhere to deadlines and be prompt with all assignments

-          Project a professional, positive and enthusiastic image during the performance of duties

-          Develop work plans to ensure maximum sales and service contact with current, past, new, and non-advertisers (average minimum of 15 per day as mentioned above)

In addition to the essential functions listed above, the employee is expected to exercise honesty, integrity and respect with all clients and co-workers, maintain a professional appearance and demeanor, demonstrate a positive attitude, communicate effectively with co-workers and clients, work with accuracy, efficiency, and attention to detail, respect the work environment and keep it as neat and clean as possible, and exercise initiative to learn new skills and tasks and to help co-workers when possible.  The employee is also expected to perform such other duties and functions as required from time to time.

 

The ideal Candidate will have the following:

• Some college or an Associate’s degree or proven selling experience
• Proficiency with Microsoft Office products
• Ability to delivery advertising solutions to customer in both digital and/or print based on assigned market/product responsibility
• May require a clear understanding of internet and digital advertising opportunities
• Track record of working with daily deadlines and meeting or exceeding performance metrics
• Effective negotiation skills and proven ability to close a sale
• Proficient user of Microsoft Office as well as learn new systems quickly
• Demonstrated ability to develop strategies to grow sales
• Strong prospecting skills
• Possess excellent verbal and written communications skills

Click here to apply