Hownd, provider of a promotional marketing platform, and Hearst Newspapers have announced a joint marketing agreement and pilot project in the Houston area that will see the two companies work together to “better serve local brick and mortar businesses,” says a press release.
Hownd helps local businesses with physical locations generate revenue from their existing customers and find new customers via its proprietary digital marketing platform. A combination of cloud software and a mobile app, Hownd connects local merchants to nearby consumers and then tracks proven consumer visits that can be directly attributed to a merchant's advertising expenditures.
The companies are targeting “Fun, Yum, and Zen” merchants that provide family entertainment, dining, and health and beauty services.
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