Alabama Media Group has garnered attention with “It’s a Southern Thing,” its new brand featuring funny videos about Southern Culture, Digiday reports.
The group’s offering has drawn than a million Facebook followers and a Facebook Watch show with an average of 19 million views per episode. It also has a website and online store.
“We wanted a series of brands that had a tighter voice, and started picking up on the fact that there was a real interest in light Southern humor,” Tom Bates, president of Alabama Media Group, told Digiday.
The material has caught on outside the South, with Los Angeles, New York among its top 10 in viewership.
Advance Publications owns Alabama Media Group.
The Southern humor offerings come from Red Clay Media, a 12-person startup division of Alabama Media Group, which publishes The Birmingham News, The Huntsville Times, Mobile’s Press-Register and The Mississippi Press.
Posts
No comments:
Post a Comment