The New York Times has introduced a customizable and personalized cookbook, allowing people to build their own book featuring the popular dinner recipes from NYT Cooking, The Times’s recipe site and kitchen companion.
The Times is selling the cookbook exclusively at The New York Times Store.
Edited by Food editor Sam Sifton, NYT Cooking features curated recipe collections and more than 50 cooking guides aimed at making it easier for beginning and advanced home cooks to learn new skills.
“We’re delighted to offer readers a physical keepsake to live alongside NYT Cooking’s digital offering,” said Amanda Rottier, vice president of NYT Cooking, The New York Times. “A physical cookbook offers us a beautiful, tactile new way for readers to interact with our vast collection of recipes, while also allowing us to experiment with new revenue opportunities as we scale the NYT Cooking brand.”
The customizable NYT Cooking cookbook costs $35 for the soft cover version and $55 for the hard cover version. Times subscribers receive 15 percent off New York Times Store purchases.
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