At the Adobe MAX conference, Adobe announced the Content
Authenticity Initiative, along with The New York Times Company and Twitter. The
initiative is aimed at developing an industry standard for digital content
attribution, according to a press release from the companies.
“With the
proliferation of digital content, people want to know the content they’re
seeing is authentic,” said Dana Rao, executive vice president and general
counsel, Adobe. “While this is a formidable challenge, we are thrilled to be
championing the adoption of an industry-wide content attribution system, along
with The New York Times Company and Twitter. It is critical for technology and
media companies to come together now in order to empower consumers to better
evaluate and understand content online.”
Adobe is
developing an opt-in system that will allow creators and publishers to securely
attach attribution data to content they choose to share. Adobe showed a
prototype of its content attribution tech embedded in Photoshop at Adobe MAX, Nov.
2-6 in Los Angeles
Adobe, The
New York Times Company and Twitter plan to further unroll the initiative at a
future summit with other tech and media companies.
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