Parse.ly recently
launched real-time analytics for Apple News, augmenting its existing daily
Apple News analytics. “Apple News is home to a large and engaged audience, and
the stories that audiences are drawn there may be different from what attracts
audiences to individual publisher websites,” New York-based Parse.ly said in a
news release.
Audience-development
teams can analyze trends over long stretches of time in Parse.ly to see what
authors, sections or tags resonate with readers in Apple News right now, this
week, or several months ago, according to the company.
Publishers
can use this information to alter their own website content accordingly, for
example, they might adjust their above-the-fold section to draw more, engaged
readers into their content that is performing well on Apple News.
In 2017, Parse.ly became the
first service to provide publishers with audience insights from Apple News on a
daily basis, according to the company. Since then, a growing group of its
publishing clients, including Slate and The Daily Beast, have leveraged this
data to understand trends in traffic from Apple News, Parse.ly says.
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