USA Today has unveiled upgrades and a new design of usatoday.com that
include new features, a simplified design and competitive page speed, according
to the publication.
USA Today’s
product design team studied a year’s worth of engagement and search trends to
optimize how content is displayed. The update introduces “flags” that highlight
trending content, a new display for franchises such as Humankind and Sports
Pulse, as well as an improved site search, USA Today said.
The
enhancements also represent an opportunity for a richer advertiser experience
and greater performance, the paper says. Increased page speed and
personalization features will combine to drive deeper user engagement and
higher ad viewability, leading to superior campaign results, USA Today says.
The site’s new features offer advertisers a more “ownable” experience, with
custom templates to prominently feature their brand.
Across
platforms – desktop and mobile web, mobile apps, and soon, newsletters – a new
yellow label serves as a “virtual highlighter” to brightly distinguish opinion
pieces from USA Today. reporting.
The changes
come as GateHouse parent New Media Investment Group undertakes its purchase of
Gannett.
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