Austin, Texas-based Upland Software, a provider of cloud-based tools for digital transformation, has acquired Second Street Media, an audience engagement cloud software platform.
Adding Second Street to Upland’s product portfolio will provide Upland’s customers the “power to build promotions and email campaigns that grow revenue, customer databases and consumer engagement,” says a press release on the buy.
“Our customers need to deliver content experiences consumers enjoy interacting with and benefit from,” said Jack McDonald, chairman and CEO of Upland. “Contests and interactive content are a proven and effective way to engage, attract and retain consumers, and Second Street delivers this at scale.”
With Second Street, businesses can create cross-channel, opt-in customer experiences with a catalog of 700 template and customizable sweepstakes, contests, brackets, quizzes and other items, says the release.
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