Apple looking to change Apple News Plus

Apple is looking to make some changes to its Apple News Plus subscription bundle, publishers who’ve communicated with the company say, Business Insider reported.

The bundle, available through news-reading app Apple News, costs $10 a month for access to more than 300 publications. Apple launched the package in late March.

Some publishing insiders who spoke to Business Insider said the money they’d earned so far with the service did not impress them and in some cases was lower than with predecessor Texture. The Wall Street Journal New York magazine, Vox, and The Skimm, Business Insider and large chains Hearst, Meredith, and Conde Nast user the service.

Insiders said Apple had looked for guidance from them in meetings since the product came to market, Business Insider reported.

Among the issues are possible user confusion about what’s free, whether the layout works for news content and the idea that the product is not as polished as Apple’s offerings often are, according to Business Insider.

Some insiders are still hopeful that the product can move a lot of subscriptions if the issues are worked out, Business Insider said.

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