Recently The Wall Street Journal made significant changes
to its commenting policy, saying that the paper wants “our web site to lead the
way in pushing for elevated discourse.”
Among the changes:
only WSJ members can participate, audience conversations will only be available on
certain articles and for a set amount of time and all open articles will
include a question.
According to Digiday, the new policies are starting to yield
positive results.
“The publisher has
claimed a higher number of subscribers now reading and writing comments, from a
broader demographic than previously,” Digiday writes.
Up by 5 percent is the
number of readers going through the comments, WSJ says and Digiday reports.
The quantity of
readers posting comments, liking or replying has also risen more than 5
percent, says Digiday. Those who are commenting are younger and more female in
numbers than previously, Digiday said.
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