Google is making alterations to it Chrome browser’s
incognito mode that will mean publishers won’t be able to tell if a reader is
in incognito mode, Nieman Lab and others reported.
The changes
will hurt publishers with “soft paywalls,” the News Media Alliance says.
Many news
publishers use soft paywalls, which allow readers to access a limited number of
articles per month for free without subscribing. “This arrangement only works,
however, if publishers can accurately determine who reads their content, and
how often. The planned changes to Chrome’s incognito mode would make such data
impossible to obtain and force publishers to adopt a subscription-only model,”
writes News Media Alliance Pres. David Chavern in a recent post on the
organization’s website urging Google to rethink the planned change.
The change
is scheduled to happen with the latest version of the browser, Chrome 76, set
to launches in late July.
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