Mozilla,
developer of the Firefox browser, is launching the service in partnership with Scroll,
which describes itself as a consumer service powering an ad-free web that funds
essential journalism.
The service
will provide subscribers with ad-free articles from publications that are
partnered with Scroll, PC Mag said. Among the publications are USA Today, The
Atlantic, BuzzFeed, Gizmodo, Slate, SBNation, Eater, Jezebel, Deadspin, Vox and
The Verge.
Subscribers
also get access to audio versions of articles, bookmarks that are synced across
devices, exclusive top recommended reads and an app that helps subscribers find
and finish great content, all without advertising, according to Mozilla.
“The online
advertising ecosystem is broken,” said a February blog post from Firefox's
product lead Peter Dolanjski. “The majority of digital advertising revenue is
going to a small handful of companies, leaving other publishers with scraps.
Meanwhile users are on the receiving end of terrible experiences and pervasive
tracking designed to get them to click on ads or share even more personal data.”
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