World Table, an online public engagement platform for the
world of journalism, and LaterPay, which offers users immediate access to
content or services without requiring upfront registration or payment, are
expanding their partnership to “help publications build, manage and serve their
communities, converting users into subscribed readers,” a release from the
companies said.
The two
have teamed together to help publishers use the World Table platform to collect
subscriptions and revenue in new channels, the release says.
LaterPay
owns patented technology for enabling micropayments without upfront
registration, facilitated by the “use now, pay later” approach. This allows
users to consume paid content and services on the internet with one or two
clicks — without prior registration or having to pay in advance. It is only
when the online tab’s $5 limit is reached that users are prompted to register
and pay.
World Table
offers a suite of audience engagement tools, including an online commenting
system and moderation system. Its tools are fully integrated with TownNews’
BLOX CMS, World Table says.
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