Google plans to appeal a fine of 50 million euros ($57
million) that France
The fines
were imposed “in accordance with the General Data Protection Regulation (GDPR),
for lack of transparency, inadequate information and lack of valid consent
regarding the ads personalization,” according to the regulator.
The fines
came after complaints from the associations None Of Your Business (NOYB) and La
Quadrature du Net (LQDN). “In the two complaints, the associations reproach
GOOGLE for not having a valid legal basis to process the personal data of the
users of its services, particularly for ads personalization purposes,” CNIL
said.
The fines
are the largest so far stemming from a new EU privacy law.
“We've
worked hard to create a GDPR consent process for personalized ads that is as
transparent and straightforward as possible, based on regulatory guidance and
user experience testing,” said a Google spokesman in a statement. “We're also
concerned about the impact of this ruling on publishers, original content
creators and tech companies in Europe and
beyond. For all these reasons, we've now decided to appeal.”
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