Thursday, July 27, 2006

Hoy Posts Nationwide Audited Circulation

CHICAGO, July 27, 2006 /PRNewswire via COMTEX/ -- Hoy, the nation's leading Spanish- language newspaper, with daily editions in New York, Los Angeles and Chicago, today released new audited circulation numbers reported by Certified Audit of Circulations (CAC).

CAC reports that as of March 31, 2006, Hoy's average daily circulation stands at a combined total of 185,245 (Monday through Friday, 5-day average). Additionally, Hoy's weekend publications, including New York's Saturday edition and Hoy Fin de Semana in Los Angeles and Chicago, posted audited circulation of 473,864.

The audit numbers reflect Hoy's strong competitive position in each market. In New York, Hoy is now the largest Spanish-language daily newspaper in that market. In Los Angeles, Hoy continues to show rapid growth in the nation's largest Hispanic market. And in Chicago, Hoy solidified its leading position as the market's only Spanish-language daily newspaper.

"These circulation results reaffirm both our commitment to provide advertisers with efficient buys in the nation's three largest Hispanic markets and our dedication to the highest quality of editorial content for our readers," said Digby Solomon Diez, Hoy Publisher and CEO.

To deliver the most accurate market information to advertisers, Hoy will increase its audit schedule with CAC to every six months, instead of just once a year. CAC has been an objective third-party source of certified circulation data since 1956 and offers the highest quality methodology for measuring net distribution of controlled circulation publications.

Hoy is the nation's leading Spanish-language newspaper, with average weekday circulation of 185,245, and daily readership over 536,000. Together with its weekend publications, including Hoy Fin de Semana, Hoy publications have a gross weekly distribution of over 1.4 million copies. Hoy is published by Tribune Company (TRB), one of the country's top media companies, operating businesses in publishing, interactive and broadcasting.

Visit http://www.hoyinternet.com or call (312) 527-8400 for more information.

SOURCE Hoy

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