Why not the Los Angeles Project?

Kevin Roderick's spin on the Los Angeles Times Manhattan Project is a must read this morning, with the pros and cons of what is taking place in the heart of the newspaper.

I can't remember a single big newsroom committee that ever truly delivered the goods, even those I sat on, and this one has a tall order. Three reporters not noted for their media savvy or future vision — nothing personal, it's just not in their job descriptions or their resumes — are being asked to come up with solutions that elude even the most thoughtful media thinkers — essentially, the secret to saving newspapers. Good luck with that, guys. Perhaps a more useful idea would have been to convene a panel of Los Angeles thinkers, creative types and ordinary people and ask them how they want their news. Really ask them, and listen to the painful answers.

I'm in total agreement with Kevin of getting ordinary people involved within a panel to understand what the appeal of a certain news service is for them.

Read the complete article here.