New bidders emerge for Dow Jones

GE and media firm, Pearson, have emerged as the latest bidders for the Dow Jones Company according to reports.Both the Wall Street Journal and the Financial Times outlined the potential deal on their websites Sunday. Though the value a possible offer is still unclear it would compete with News Corporation's Rupert Murdoch's roughly $5 billion or $60 a share bid. The Wall Street Journal reports that, according to analysts, given the complexity of the deal and the lack of a clear leader in the group such a tie up is a "long shot". Jeanne Yurman reports from New York.